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Download 100 great PR ideas : from leading companies around the world by Jim Blythe PDF

By Jim Blythe

Are you trying to find a good inspiration or a few concept to make your PR and promotions more advantageous and leading edge? This ebook includes a hundred nice PR principles, extracted from the area s most sensible companies.
Ideas give you the gasoline for people and corporations to create worth and luck. certainly the facility of principles may also exceed the ability of cash. One easy inspiration might be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of shoppers. This e-book may be that very catalyst. every one PR inspiration is succinctly defined and is by means of recommendation on the way it will be utilized to the reader s personal enterprise state of affairs. an easy yet almost certainly robust booklet for a person looking new proposal and that killer program.

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No small achievement for a trucking company! In practice • • • Be prepared to spend money on building your corporate brand. Be different from everybody else—latch onto something the others aren’t offering. Be passionate and committed to your brand—if you aren’t, no one else will be. 54 • 100 GREAT PR IDEAS 27 MOVE TO THE THIRD LEVEL OF SPONSORSHIP Sponsorship is a major plank in PR. Sponsoring events and organizations generates some good publicity, shows that the company cares, and often puts the company name in front of exactly the right publics.

100 GREAT PR IDEAS • 37 In practice • • • Think through all the angles. Check on what each journalist likes, and send them that. Never send out a blanket release to everybody—it just creates work as journalists try to figure out the relevance of the story. 38 • 100 GREAT PR IDEAS 19 CREATE A PHOTO OPPORTUNITY They say that a picture is worth a thousand words. For most newspapers and magazines a striking picture can take up more space than a thousand words, and takes a great deal less effort to produce.

100 GREAT PR IDEAS • 29 In practice • Be prepared to spend some time and effort investigating your target journalist. • • Get your facts straight before you call or contact the person. Remember that poorly targeted or poorly written press releases only irritate the journalists. 30 • 100 GREAT PR IDEAS 15 BE CONTROVERSIAL Breaking through information clutter is a perennial problem. Many corporate communicators (marketers or PR people) try to cut through by being louder or more prolific than other people, while others try to be more fascinating than anyone else.

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